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The green industry and digital transformation - how do they fit together? 🌳💻


"Closeness to nature, green care and landscaping versus bits & bytes and digital technology - are they mutually exclusive?" 🤔 We often encounter such questions and the associated digital skepticism is also quite understandable.


Over the last 20 years, our team members have worked on various projects that faced exactly the same challenges. A good example is street lighting, an industry in which everything was analogue until well into the 2000s... on in the evening, off in the morning.


Has the introduction of digital systems really brought an advantage here?


In our view, it's more than that, because nowadays street lighting can be switched on and off in a much more optimized way, it can be dimmed depending on the activity on the street, thus saving a lot of energy and avoiding CO2 emissions. These systems now also support the issue of biodiversity through dynamic adjustment of the color temperature (light color) and dark sky initiatives. A really successful example of why technology and especially digital solutions have prevailed here.


What does this mean for the green industry? 💼🌱


We see enormous challenges coming our way in Germany and Europe due to the effects of climate change. Even today, young trees require increasingly extensive final care in order to have any chance of becoming a self-sufficient tree location.


You share our view and it's time to get started: You want to start your digital transformation but don't know where to start? Don't worry, this is our specialty! 💼🌱 We understand the challenges and develop tailor-made solutions that are precisely tailored to your goals and requirements. We help you to integrate business models, processes and technology in a meaningful way and to promote sustainable practices.


💡💻 Bring concepts quickly into a "proof-of-concept" phase: Our myAWATREE Cloud supports you in acting flexibly and efficiently, and our innovative technologies offer opportunities to save energy, water and other important resources in order to achieve your financial and ecological goals.


Our mission is clear: We develop new, digital business models that are tailored to your needs. With our experience, we are at your side to initiate a digital transformation and help you to successfully establish your business. 💚🌳


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